Natura

Description:
Natura is a Scandinavian spin on nature and travel based on the types of styles and motifs found in banknotes from around the world. I have taken inspiration from Ikea to make a collection based upon the principals of Scandinavian design regardless of age, sex, race, etc.

Target Market:
This is for people who love the playfulness, natural motifs, the usability across textile mediums of IKEA design, but craves more individuality, depth, and artistic/scientific sophistication. They don't want mass produced prints but something curated, and slightly more intellectual.

I picture this to be primarily for people who could be middle class perhaps more, I also see professionals or creatives living in urban or adjacent surroundings being more drawn to this. In these environments where interiors are more of a priority when personal outdoor space is lacking.